How marketing startups can benefit from business consultants

Preferring a marketing consultant over a permanent employee entirely depends on one’s goals. If marketing is to be taken in terms of expenditures then it is all about spending and if one takes it in a sense of investment then it is about value. Technology and software like Siperian are now being popularly used in business and those who do not use it are at great disadvantage.

Marketing businesses have to be very tech savvy because the marketing operations have become very much dependent on technology. A marketing business that is able to use PowerCenter data integration system becomes an attractive offer for clients because it is a very popular enterprise data integration system. Similarly, if a client specifically demands warehousing system then a marketing business should be able to suggest them Netezza.

A consultant is hired for consultation in a marketing business in order to attain a particular set of skills which may not be possessed by staff members or due to unavailability of time constraints. It is not possible to train a staff member for short time projects in such cases start-up companies require someone who can perform efficiently. A marketing agency can have a huge chunk of data to manage and for that purpose, good consultancies recommend software like Siperian and even provide training for them. Software like these prove to be exceptional master data management software.

Seasoned marketing professionals control their rates up to several dollars per hour yet are way better than the cost of hiring a full time salaried employee because of his annual salary, benefits, office space, office equipment, travel, vacation, sick days, payroll taxes and training. Making a careful estimate, clearly an employee can cost 25 to 30% more than a consultant does. Shifting from a spending based model to value based one, a startup can have a solid business due to remarkable results of consulting investments. Sometimes their payment package includes training of the PowerCenter and identical software.

The warehousing system software Netezza is a very popular system in use with many large scale corporations. A good consultancy for marketing business can recommend the equipment of these software skills. Consultants know how to deal with different types of projects. They are well aware of questions to ask, what tasks to perform and how to execute them. They know what to eliminate so that one can keep one’s work on track. One can hire consultants on temporary basis for employees on leave and in the meanwhile can keep looking for the right candidate.

Another benefit of a consultant for marketing business is to see the progress of projects. They have no concern with the organization’s political and historical positions though they just respect them. The consultants’ stay in the company is too short to appreciate its dynamics. Apart from that they suggest unique ideas and introduce their objectives. If one finds their ideas to be inappropriate one can easily reject them but they can be invited back anytime for another project because that is what they do for living.

Marketing consultants have great experience of working with variety of industries. Thus they can prove to be very useful for making one’s business decisions. Upon having signed non-disclosure agreements their wisdom can be very helpful. Moreover marketing consultants have an access to a number of professionals with expertise in PR. Design, technical writing and more. In this way they can save your time and money.